May 28, 2024
6 tips to speed up the site.

If people are “met by clothes”, then the site makes the first impression with high-quality design and good page loading speed. Therefore, in this material, we will share ways to speed up the site – save the post in bookmarks so as not to lose it.

What is Website Optimization

So let’s start with a little intimidation. Few people know that a slow site can bring a lot of trouble: affect the reputation, reduce conversions, or scare away potential customers. In order not to be unfounded, we will talk about Google’s research, according to which the low performance of online pages increases the number of refusals (site closures). For example, if the site loads from 1 to 3 seconds, the bounces increase by a third, and if the page loads for 6 seconds, the number of failures doubles.

Site speed is the time from clicking on a link to fully loading a page. Fast is a site that fully loads in less than three seconds.

The loading of each page is the result of the data exchange between the browser and the server with your hosting.

In addition, 60% of users after a negative experience will not return to the site and buy services. Therefore, the speed of the site is the most important ranking factor that cannot be ignored.

How to understand that the site has problems with speed?

You need to check the page in one of the special services. Here are two examples– Sitespeed.ru and Google Page Speed Insights. To check, you just need to paste the URL of the page you want to view, click on the button and find out the result. If the indicators are in the red zone, you need to improve them.

Tip 1. Don’t overload the main page.

The first tip on our list is the first in importance.

The main function of the main page is to convey the essence of your site, encourage you to study the page, or call the user to a certain action, if we talk about landing pages. “Perespam” (a mess of animations, videos, fonts, and text) on the main page can scare away visitors or confuse them.

Therefore, leave only the most necessary things on it, and place more detailed information on other pages, for example, “About the company” or “Photo gallery”. If you want to encourage the user to click on the button (CTA) – add it to a prominent place and try to make navigation as easy as possible.

Tip 2. Reduce the number of media files

Advice arising from the first paragraph. To begin with, imagine the window of a clothing store, past which you accidentally pass on the street and for some reason decide to stop. What caught your attention?

Perhaps you liked the color of the T-shirt? Or interesting décor? Maybe the showcase is very beautifully illuminated? With the site as well. The right amount of “decor” helps to focus on important elements of the site. But do not overdo it – follow the rule “quality is more important than quantity”.

Before you reduce the overloading elements, try to ask yourself the question: “Why is this element important?”. But “cut” doesn’t mean “get rid of completely.” Some media files slow down the site a little, but help to convey the main idea of the page or keep the visitor’s attention.

Tip 3. Optimize your images

Everything is simple here – always convert site images from PNG format to JPEG. Images in JPEG weigh less, but also do not lose quality. But, if your site uses a picture with a transparent background, you will have to leave the PNG format.

To convert images to JPEG, you can use:

Tip 4. Remove unnecessary animations

We understand that animations add dynamics to pages and help keep visitors’ attention, but still, these files are oh-so-heavy. Therefore, we recommend that you avoid GIFs. If you do not want to give up such a powerful tool, use MP4 files instead of GIFs – they are no different from GIF images, but they weigh much less.

Tip 5. Limit the number of fonts

One of the simplest tricks is to use a maximum of two or three fonts on the site. This will not only improve its performance but also make the pages stylish. And, of course, it is better to abandon non-standard fonts – these are the graphic elements that weigh like images.

Another life hack is to refuse to highlight, italicize or underline. Please note that each style of the same font is downloaded separately, which means that it also affects the download speed.

Tip 6. Optimize the site for different devices

It’s no secret that many users use the Internet only from smartphones, so it is important to check that everything is correctly displayed both on a small screen and on a tablet, laptop, or desktop computer.

For example, in our service REG. The site and all the templates look cool on all devices due to adaptive design and fine-tuning, while if you wish, you can always manually change some elements for better performance.

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